WHO | WHAT | HOW MUCH

WHO AM I?

G'day! I am Sally Bernard, a Tasmanian born Aussie who grew up mostly in Melbourne, Australia and now living in Las Vegas USA for the last twenty four years. I have two main purposes in life:

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- firstly, to raise my wonderful daughter Jackie, who I am incredibly proud to say is finishing her freshman year in college at UNLV, she's a certified Life Guard, a full-time Nanny and is embarking on her young adult life in pursuit of her life purpose in the medical field; &

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- secondly, to fulfill my extreme passion for exploring, learning, creating and merging cutting edge technologies with innovative people, to ultimately make the world a better place.  

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WHAT DO I DO?

My company Sales Logic is a high caliber business development consulting firm established in 2017, providing exceptional professional services and strategic advisory programs mostly within the ever changing landscape of the gaming industry sector. 

 

After three decades of a gaming & technology sales career, my expertise and expansive network is paramount in bringing new products to market with the goal of growing revenues for my clients and for their customers.

 

CAREER & CLIENT PORTFOLIO SUMMARY/Website Links:​

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Current and Ongoing Contracts:

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Simtech Creations (VP Business Development) - Worldwide LED innovators and industry leaders, challenging visual realities and creating unforgettable experiences. Simtech are the pioneers in LED technology and have provided our clients with impeccable service and support since 1990. Our 100,000sqft facility HQ located in the Gold Coast, QLD Australia, and offices in Macau, Singapore, a full service Animation Content Studio in Vietnam and a manufacturing and assembly plant for our casino resort gaming and retail displays also being made in Las Vegas, USA. Simtech combines global reach with localized second-to-none service & support.

 

Our visual displays stimulate, delight, inspire, entertain and inform - they’re proudly showcased in casinos, hotels, entertainment, leisure, public and shopping destinations all over the globe. We are a company that is committed to discovering and producing advanced processes to produce a visually impacting display that our clients are proud to call their own.

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Sparket - The Social Betwork (Advisory Board Member, Business Development) a "Bet-on-Anything" wagering technology; Recently awarded 2025 Startup of the Year at the NEXT.io igaming summit in NYC. Sparket is the market leader in free-to-play social wagering engagement, and now allows "commissioners" to host monetized contests on any topic they're passionate about. From a local corn hole, chess or pickleball tournament to reality tv & award show predictions and literally any game or sport you can think of, Sparket provides the added excitement and engagement of casual wagering to communities that's been missing. Influencers, franchise brands, local bars, businesses and clubs can now host their own custom branded contests on the Sparket web-based technology and earn cash.  

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Beacon (Partnership Activation) - Turning Asphalt into Assets & Parking with Purpose; If you have a parking lot and want to grow your customer loyalty, then you need Beacon! From casino resorts to waterparks and even airports, Beacon is the game changer to optimize your customer experience. 

 

Engaged Nation (VP Business Development)- We design, build, and implement interactive loyalty programs and digital promotions with gamification to boost brand loyalty, drive specific actions, and deliver measurable ROI; 

 

Atlanta Computer Group (Marketing) - Cutting edge cash recyclers, ATMs & the largest inventory of stocked ATM parts in the industry;

 

Plan A Technologies (Referral Agent) - Award winning software engineers and developers, 24/7 tech team on demand. 

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Past Career & Completed Contracts:

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Wymac Gaming Solutions (VP Business Development)- a solutions-focused manufacturer and developer of gaming machines and integrated promotional systems; 

 

Chill Gaming (VP Business Development)- skill-based slot machines an IGT/Crown Casino/Wymac JV;

 

Quick Custom Intelligence (Selling Agent)- big data business intelligence & AI analytics; 

 

CoinFlip (Referral Affiliate) - a leading global digital currency platform company;

 

B&P Advertising (Referral Affiliate)  - Mid-size full-service marketing agency; ​

 

DiTronics Financial Services (VP Sales - Western Region) - State of the art cash access technology & services;

 

Konami Gaming (Snr Account Executive) - leading innovators of slot machines and gaming enterprise management systems for the global gaming market; 

 

Riley Healthcare (President) - Invented bio-marker testing for combatting childhood obesity;

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New Life Medical (President) - Cutting edge medical procedures using strategic insulin application and technology for reversing T2 Diabetes and extending life with Stage 4 cancer patients;

 

International Game Technology (IGT) (Snr Account Executive) - A global leader in gaming products & services;

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Compudigm International (Product Director) - data visualization and business analysis technology;

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Crown Casino (Marketing, Player Loyalty) - Australia's largest entertainment groups and a leading operator and developer of integrated resorts in Australia;

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ARB Rockhampton (Store Manager) - Australia’s largest manufacturer and distributor of 4×4 accessories;

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I DEFINE SUCCESS by achieving the highest level of client satisfaction, growing revenues particularly with repeat customer purchases and optimizing client company valuation. This is accomplished through not only great products, but also through proven strategic sales & marketing initiatives along with providing access to key decision makers through my extensive network of trusted connections.

 

BOTTOM LINE: If you have an idea or a product ready to sell, but don't know if it's viable or can't get to the right person, then I am here to help you  MAKE IT HAPPEN. Please don't take my word for it though, see my REVIEWS to learn more about my character, performance and quality standards when doing business together.  

 

HOW MUCH ~ FEE's & HOW TO GET STARTED

The Sales Logic professional services retainer fees may vary based on the extent of services required, resource availability and duration commitment. This is easily determined by scheduling a FREE Discovery Call with me to discuss product and project goals. ​Email: sally.bernard@saleslogicllc.com or Ph/Text: +1-702-497-1200 to set up a time to chat or meet up in person if located Las Vegas area.

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The Strategic Advisor Program: This encompasses, but not limited to expert evaluations and strategic recommendations for best chances of success for: new concepts, products, services, operations, marketing, sales and executive reporting.

Fee: Retainer starts at USD$250 per hour, for a minimum 20 hours per month, invoiced upon Agreement execution, then monthly on anniversary of effective date, always paid upfront for the following month. 

 

The Business Development Program: This encompasses relationship building through key introductions and product sales activities, that form mutually valuable ongoing business relationships for my clients. 

Fee: Retainer starts at USD$10,000 per month, invoiced upon Agreement execution, then monthly on anniversary of effective date, always paid upfront for the following month.  

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The Sales Commission Fee (in addition to the above): Successful transactions that stem from Sales Logic activities earn a 10% commission fee of total customer invoice (pre-tax), to be invoiced upon Client's Customer Agreement/Sales Order execution and paid within 10-days of receiving the clients' customer payment.

 

Expense Reimbursement arrangements also to be reviewed / agreed in advance for any applicable travel, events and client / customer meetings, billed monthly with Program fees, and can be determined during the Discovery Call. 

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Board Member Services are also offered from time to time - appropriate compensation to be discussed and agreed upon prior to any activity and/or public announcement.

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HOW DID I GET HERE?

BEFORE SALES LOGIC - My journey began in the early 90's in automotive off-road 4WD accessories retail sales and management at ARB Rockhampton, before discovering the magic of the gaming world by joining Crown Casino in Melbourne in 1996. My early management skillsets and thirst for knowledge translated well into casino operations and technology implementations, which then catapulted me to Las Vegas and a life changing opportunity to work with and learn from gaming industry giants.

 

Landing in the USA Jan 2001, my gaming technology sales career began with Compudigm Int. as Product Director performing hundreds of C-level presentations for "seePOWER", a business intelligence solution using data visualization, CRM and AI analytics technology, which received a Smithsonian Laureate Award; then in 2003 I joined International Game Technology (IGT) and in 2010 joined Konami Gaming selling slot machines and systems, then in 2015 explored the financial technology sales and services with DiTRONICS.

 

I have been very fortunate to do business with hundreds of casino operators including corporate giants such as MGM Resorts, Caesars|Eldorado, Wynn|Encore, Venetian|Palazzo, Penn Entertainment, Golden Entertainment, Boyd Gaming, Affinity Gaming, Station Casinos, plus many valued Native American gaming operators and tribal nation economic development organizations. 

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The financial success from selling products that produce revenues in the billions for clients is obvious, but having a 30 year history of helping others succeed in their businesses has naturally cultivated thousands of trusted business connections and friendships that are invaluable to me and continue to allow me to explore new and ongoing business development opportunities.

 

~Alumnus of the Miller Heiman Sales Performance Academy

~RMIT certified in Advanced Project Management

~NFT Digital Art Designer & Collector

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LET'S WORK TOGETHER AND DO GREAT THINGS!​

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